Get to know me

Driven by a passion for creating transformative impact, I am a seasoned expert in association and member management, event planning, and marketing with a proven ability to deliver growth and engagement at every level. From building strong member communities to crafting innovative operational strategies, I bring a dynamic blend of creativity and analytical rigor to every project. Currently serving as Member Relations Manager at the Urban Development Institute (UDI), I lead initiatives that redefine member satisfaction, retention, and collaboration across British Columbia’s real estate development sector.

My expertise spans the full-cycle member and association management, innovative operational strategies, comprehensive marketing, and customer engagement solutions. I have successfully revitalized I have successfully revitalized membership and programming through strategic innovation, driving revenue growth, optimizing operations, and delivering high-impact marketing initiatives that expanded visibility and engagement.

With a Master’s degree in Publishing from Simon Fraser University and a Bachelor’s degree in Accounting from the University of Surabaya, I blend technical precision with creative vision to deliver results that exceed expectations. Let’s connect to explore how I can help drive transformative success for your organization!

Professional Experience

Member Relations Manager

Urban Development Institute(Vancouver, BC)

January 2025 — Present (Permanent Full-Time)

• Drive member satisfaction, engagement, and retention by serving as the primary point of contact for over 700 corporate members and over 6,500 individual members across residential, commercial, and industrial development sectors, delivering timely support, personalized service, and consistent relationship management that strengthens long-term member value.

• Built and documented the organization’s core membership infrastructure by developing end-to-end membership workflows, including membership and event accounts receivable, supported by detailed process flowcharts that introduced structure, clarity, and consistency where none previously existed.

• Spearheaded membership optimization initiatives by conducting a full audit and cleanup of the membership CRM, significantly improving data accuracy and integrity while strengthening reporting, forecasting, segmentation, and targeted engagement across the organization.

• Developed and implemented key membership tools, including standardized reporting templates and core communication assets for membership and events, streamlining internal processes and delivering a smoother, more consistent member experience that increased engagement.

• Led strategies to enhance membership value and retention by streamlining operational processes, improving CRM efficiency, and launching data-driven initiatives informed by membership metrics and trend analysis.

• Analyze and report on membership performance and engagement metrics, translating insights into actionable recommendations that support growth, retention, and continuous improvement.

• Collaborate with the events team to deliver high-impact networking events, educational seminars, and member-focused programming, strengthening industry relationships and reinforcing UDI’s position as a thought leader.

• Ensure seamless cross-functional coordination between internal teams for membership and event logistics, improving operational efficiency and elevating the overall member experience.

WHERE I EXCEL

Marketing & Social Media

Expertise in developing and implementing strategic marketing and social media plans to enhance brand visibility and drive growth.

Membership, Association

& Event Management

Skilled in managing memberships, streamlining association operations, and delivering impactful events to enhance engagement and build long lasting impact.

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Graphic Design & Branding

Proficient in creating designs and visual content that build and enhance brand identity and awareness.

Some tools I use to deliver results

I am also quick to adapt and excel with new software and technologies

Discover my work samples here

Hear how I can make an impact

Jessica Gares

Former Director of Communications (BC Chamber of Commerce)

We worked with Aleena for several design projects for the BC Chamber and were blown away by her creativity, attention to detail and her ability to deliver quickly. She was also collaborative and a pleasure to work with. We look forward to working with her again!

Jasleen Sahota

Equipment Underwriter (Coast Capital Savings)

Aleena is an extremely hardworking individual with a strong work ethic. She works diligently and streamlined many processes during our time working together. She was constantly relied upon to juggle multiple tasks/deadlines as she was able to complete them all in an efficient and timely manner. It was a pleasure working with Aleena!

Nathan Caddell

Editor In Chief (Canada Wide Media/BCBusiness Magazine)

Aleena is extremely hard-working and able to take on any assignment. Her design abilities are very strong and her diverse skillset means she's an asset to any office.

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