Nice to meet you. My name is Aleena Deandra.
Currently leading impactful marketing and association strategies while enhancing visual communication through expert graphic design.
Get to know me
I’m Aleena Deandra, a marketing and association management expert based in Vancouver. With over 5 years of experience, I specialize in crafting and implementing data-driven marketing strategies and optimizing association operations to drive growth and engagement.
My expertise includes developing impactful marketing campaigns, enhancing brand visibility, and leading successful conferences that deliver outstanding results. I’m also skilled in graphic design, using visual communication to elevate every project and ensure a cohesive brand presence.
Passionate about merging creativity with strategic insight, I’m dedicated to turning challenges into opportunities and achieving meaningful outcomes. Let’s connect and explore how we can collaborate to make a significant impact.
Professional Experience
Marketing Lead & Association Management
MPS Executive Suites
June 2022 — Present
Founded and single-handedly managed the company's marketing department with a $0 budget, orchestrating end-to-end marketing strategies, including service launches that boosted sales, increased brand awareness, and enhanced customer satisfaction.
Developed and introduced 4 new product offerings through comprehensive market research and competitive analysis, resulting in increased revenue and the discovery of new customer segments.
Increased social media presence by 400% in two years through strategic management and multichannel campaigns, enhancing customer engagement and public relations by effectively managing content and interactions across platforms.
Revitalized company branding by redesigning the website, social media, and promotional materials to align with business objectives, delivering high-impact visual content that enhanced brand consistency and significantly increased engagement.
Transformed operational efficiency by automating manual processes for internal and client operations, achieving a 40% reduction in processing time by utilizing cutting-edge technologies and implementing updated systems.
Revitalized a provincial-level conference by leading a comprehensive overhaul, doubling revenue, and setting a five-year profit record. Maximized event impact by organizing high-profile workshops, seminars, and networking events, managing vendor partnerships, and introducing cutting-edge technologies such as a streamlined registration platform, enhanced hybrid-event capabilities, and paperless proceedings via a conference app, significantly boosting engagement and satisfaction among attendees, sponsors, and exhibitors.
Developed and implemented a new membership system that simplified the application process and improved user engagement, achieving a 90% increase in membership retention and enhancing overall membership management.
Continued executing duties from the previous role below.
WHERE I EXCEL
Marketing & Social Media
Expertise in developing and implementing strategic marketing and social media plans to enhance brand visibility and drive growth.
Association & Conference Management
Skilled in organizing and enhancing conferences and managing associations to drive efficiency and revenue growth.
Graphic Design & Branding
Proficient in creating designs and visual content that build and enhance brand identity and awareness.
Tools I use to deliver results
I am also quick to adapt and excel with new software and technologies
Hear how I can make an impact
Jessica Gares
Former Director of Communications (BC Chamber of Commerce)
We worked with Aleena for several design projects for the BC Chamber and were blown away by her creativity, attention to detail and her ability to deliver quickly. She was also collaborative and a pleasure to work with. We look forward to working with her again!
Annie Slizak
Former Graduate School Classmate (Simon Fraser University)
Aleena is extremely professional and hardworking, and it is obvious that she takes pride in her work, making each project the best it can be. Aleena brings something new to every conversation, sometimes a new perspective that no one else would have thought of, and is an asset on every team!
Nathan Caddell
Editor In Chief (Canada Wide Media/BCBusiness Magazine)
Aleena is extremely hard-working and able to take on any assignment. Her design abilities are very strong and her diverse skillset means she's an asset to any office.
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