Get to know me

Driven by a passion for creating transformative impact, I am a seasoned expert in association and member management, event planning, and marketing with a proven ability to deliver growth and engagement at every level. From building strong member communities to crafting innovative operational strategies, I bring a dynamic blend of creativity and analytical rigor to every project. Currently serving as Member Relations Manager at the Urban Development Institute (UDI), I lead initiatives that redefine member satisfaction, retention, and collaboration across British Columbia’s real estate development sector.

My expertise spans the full-cycle member and association management, innovative operational strategies, comprehensive marketing, and customer engagement solutions. I have successfully revitalized organizations and events, driving significant revenue growth, optimizing processes, and delivering high-impact marketing strategies that elevate brand visibility and engagement.

With a Master’s degree in Publishing from Simon Fraser University and a Bachelor’s degree in Accounting from the University of Surabaya, I blend technical precision with creative vision to deliver results that exceed expectations. Let’s connect to explore how I can help drive transformative success for your organization!

Professional Experience

Member Relations Manager

Urban Development Institute

January 2025 — Present

• Drive member satisfaction, engagement, and retention by acting as the primary point of contact for UDI’s diverse membership base, ensuring timely support and personalized service for over 1,000 members across residential, commercial, and industrial development sectors.

• Spearhead strategies to enhance membership value, including streamlining processes, improving CRM database efficiency, and launching data-driven initiatives that support retention and growth.

• Collaborate with the events and programming team to deliver high-impact networking opportunities, educational seminars, and member-focused events, strengthening industry connections and reinforcing UDI’s role as a thought leader.

• Analyze membership metrics to identify trends and actionable insights, delivering regular reports and recommending innovative engagement strategies.

• Partner with the Director of Professional Development to identify sponsorship opportunities, securing funding for initiatives that advance industry education and advocacy.

• Ensure seamless coordination between internal teams for membership inquiries and event logistics, enhancing operational efficiency and member experience.

WHERE I EXCEL

Marketing & Social Media

Expertise in developing and implementing strategic marketing and social media plans to enhance brand visibility and drive growth.

Membership, Association

& Event Management

Skilled in managing memberships, streamlining association operations, and delivering impactful events to enhance engagement and build long lasting impact.

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Graphic Design & Branding

Proficient in creating designs and visual content that build and enhance brand identity and awareness.

Some tools I use to deliver results

I am also quick to adapt and excel with new software and technologies

Discover my work samples here

Hear how I can make an impact

Jessica Gares

Former Director of Communications (BC Chamber of Commerce)

We worked with Aleena for several design projects for the BC Chamber and were blown away by her creativity, attention to detail and her ability to deliver quickly. She was also collaborative and a pleasure to work with. We look forward to working with her again!

Jasleen Sahota

Equipment Underwriter (Coast Capital Savings)

Aleena is an extremely hardworking individual with a strong work ethic. She works diligently and streamlined many processes during our time working together. She was constantly relied upon to juggle multiple tasks/deadlines as she was able to complete them all in an efficient and timely manner. It was a pleasure working with Aleena!

Nathan Caddell

Editor In Chief (Canada Wide Media/BCBusiness Magazine)

Aleena is extremely hard-working and able to take on any assignment. Her design abilities are very strong and her diverse skillset means she's an asset to any office.

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