Get to know me
Driven by a passion for creating transformative impact, I am a seasoned expert in association and member management, event planning, and marketing with a proven ability to deliver growth and engagement at every level. From building strong member communities to crafting innovative operational strategies, I bring a dynamic blend of creativity and analytical rigor to every project. Currently serving as Member Relations Manager at the Urban Development Institute (UDI), I lead initiatives that redefine member satisfaction, retention, and collaboration across British Columbia’s real estate development sector.
My expertise spans the full-cycle member and association management, innovative operational strategies, comprehensive marketing, and customer engagement solutions. I have successfully revitalized membership and programming through strategic innovation, driving revenue growth, optimizing operations, and delivering high-impact marketing initiatives that expanded visibility and engagement.
With a Master’s degree in Publishing from Simon Fraser University and a Bachelor’s degree in Accounting from the University of Surabaya, I blend technical precision with creative vision to deliver results that exceed expectations. Let’s connect to explore how I can help drive transformative success for your organization!


Professional Experience
Association Management & Administration
MPS Executive Suites
March 2021 — May 2022
Strengthened board and stakeholder relations by developing strategic communication plans, facilitating high-impact meetings, and acting as a key liaison, driving collaboration and advancing strategic initiatives.
Enhanced the membership experience by optimizing the application, renewal processes, and member services, leading to streamlined operations and increased member retention and satisfaction through proactive support.
Increased financial accuracy and transparency by overseeing budgeting, reporting, and cost analysis, effectively managing expenses and funding, and supporting strategic decision-making with detailed financial insights.
Elevated digital presence by managing social media, website, and digital publications, significantly enhancing online visibility and member interaction, and fostering a stronger digital presence.
Accounting Services Representative (Accounts Receivable)
INTACT Insurance Company (Vancouver, BC)
January 2020 — February 2021 (Permanent Full-Time)
Strengthened board and stakeholder relations by developing strategic communication plans, facilitating high-impact meetings, and acting as a key liaison, driving collaboration and advancing strategic initiatives.
Enhanced the membership experience by optimizing the application, renewal processes, and member services, leading to streamlined operations and increased member retention and satisfaction through proactive support.
Increased financial accuracy and transparency by overseeing budgeting, reporting, and cost analysis, effectively managing expenses and funding, and supporting strategic decision-making with detailed financial insights.
Elevated digital presence by managing social media, website, and digital publications, significantly enhancing online visibility and member interaction, and fostering a stronger digital presence.
Graphic Designer
Upwork | Self Employed (Vancouver BC | Indonesia)
August 2018 — December 2019 | January 2015 — August 2017 (Freelance)
Engaged with clients to understand their project goals and ideas - ensuring clear communication and alignment with their vision.
Designed a diverse range of materials including advertisements, artwork, logos, web pages, and printed materials - creating visually compelling and effective branding solutions.
Presented innovative ideas to clients for project execution - driving the realization of their concepts and enhancing project outcomes.
Revised design briefs to align with clients' budgets and specifications - adapting solutions to meet financial and project requirements while maintaining quality.
Sourced and collaborated with other creatives such as photographers, writers, and illustrators - leveraging their expertise to deliver comprehensive and polished final products.
Store Associate
The TJX Companies Inc. o/a HomeSense (Vancouver, BC)
August 2018 — December 2019 (Permanent Part-Time)
Unpacked, ticketed, categorized, and arranged merchandise on the store floor - ensuring optimal presentation and accessibility of products.
Managed returns and operated the register - streamlining transaction processes and maintaining efficient store operations.
Executed markdowns on merchandise - enhancing sales and inventory management.
Verified that generated revenue matched actual transactions - maintaining the financial integrity of the store and ensuring accurate accounting.
Delivered exceptional front-line customer service - enhancing the shopping experience and fostering customer satisfaction.
Editorial Intern
Canada Wide Media o/a BCBusiness Magazine (Vancouver, BC)
May 2018 — August 2018
Revamped BCBusiness Daily Newsletter to boost subscriptions and ad sales, leading to an increase in audience engagement and sales leads.
Contributed to the design of the BC Chamber of Commerce 2018 report, enhancing its visual appeal and its effectiveness in communicating key insights.
Accounting Consultant
Karmacon (Indonesia)
March 2017 — April 2017 (Permanent Full-Time)
Managed budgeting and analyzed financial reports - resulting in enhanced financial forecasting and optimized resource allocation.
Conducted financial report audits - ensuring accuracy and compliance, and identifying key discrepancies.
Performed basic bookkeeping tasks - supporting precise record-keeping and streamlining financial operations.
Design Intern
SMARCH Architecture Course (Indonesia)
May 2017 — July 2017
Planned, developed, and led the creation of a new website - significantly boosting brand awareness and enhancing user experience and engagement.
Launched and executed targeted social media marketing campaigns - dramatically increasing online visibility and driving substantial traffic to the new website.
Expanded the company's branding across business cards, brochures, and textbooks - ensuring a unified and impactful visual identity throughout all materials.
Supported the event & tradeshow manager in orchestrating successful workshops, retreats, and tradeshows - enhancing design, logistics, and marketing efforts for outstanding event outcomes.
Internship
Member Relations Manager
Urban Development Institute(Vancouver, BC)
January 2025 — Present (Permanent Full-Time)
Drive member satisfaction, engagement, and retention by serving as the primary point of contact for over 700 corporate members and over 6,500 individual members across residential, commercial, and industrial development sectors, delivering timely support, personalized service, and consistent relationship management that strengthens long-term member value.
Built and documented the organization’s core membership infrastructure by developing end-to-end membership workflows, including membership and event accounts receivable, supported by detailed process flowcharts that introduced structure, clarity, and consistency where none previously existed.
Spearheaded membership optimization initiatives by conducting a full audit and cleanup of the membership CRM, significantly improving data accuracy and integrity while strengthening reporting, forecasting, segmentation, and targeted engagement across the organization.
Developed and implemented key membership tools, including standardized reporting templates and core communication assets for membership and events, streamlining internal processes and delivering a smoother, more consistent member experience that increased engagement.
Led strategies to enhance membership value and retention by streamlining operational processes, improving CRM efficiency, and launching data-driven initiatives informed by membership metrics and trend analysis.
Analyze and report on membership performance and engagement metrics, translating insights into actionable recommendations that support growth, retention, and continuous improvement.
Collaborate with the events team to deliver high-impact networking events, educational seminars, and member-focused programming, strengthening industry relationships and reinforcing UDI’s position as a thought leader.
Ensure seamless cross-functional coordination between internal teams for membership and event logistics, improving operational efficiency and elevating the overall member experience.
Marketing Lead & Association Management
MPS Executive Suites (Vancouver, BC)
June 2022 — December 2024 (Permanent Full-Time)
Founded and led the company’s marketing function with a $0 budget, delivering end-to-end strategies and service launches that increased sales, brand awareness, and customer satisfaction.
Developed and launched 4 new product lines through market and competitive analysis, unlocking new revenue streams and customer segments.
Grew social media presence by 400% in two years through multichannel campaigns, strengthening engagement and public visibility.
Modernized brand identity across web and marketing assets, improving consistency and driving measurable increases in audience interaction.
Improved operational efficiency by automating manual processes, reducing processing time by 40% while increasing data accuracy and internal effectiveness.
Transformed a provincial conference, doubling revenue and achieving a five-year profit high through program redesign, sponsor growth, and technology modernization.
Implemented a new membership system that streamlined applications and engagement, increasing retention by 90%.
Continued executing duties from the previous role below.
Ownership
Co-Founder & Clinic Director
Kilos Strength + Rehab (Vancouver, BC)
November 2024 — Present (Self-Employed)
Partnering with Registered Massage Therapist (RMT) to help athletes and active individuals to move with precision, recover faster, and perform at their highest potential. By addressing key areas like strength, mobility, and injury prevention, we help our clients build a solid foundation for long-term health and peak performance - whether they're competing in sports or pursuing their everyday goals.
Education
Master of Publishing
Simon Fraser University (Vancouver, BC)
2017 — 2019
Bachelor of Accounting
University of Surabaya (Indonesia)
2013 — 2017
Languages
English Fluent
Bahasa Indonesia Fluent (Native)
Malay Professional Working Proficiency
Theses
Engaging Online: Case Study and Redesigning of BCBusiness Newsletter
Simon Fraser University (Vancouver, BC)
Graduate Program Thesis
Operational CRM Implementation within Revenue Cycle to Increase Customer Satisfaction at SMARCH Architecture Course in Surabaya
University of Surabaya (Indonesia)
Undergraduate Program Thesis
Publications
Courses
Digital Marketing Bootcamp
Alacrity Canada
Financial Accounting for Small Business
Karmacon (Indonesia)
Volunteer Experience
General Ambassador
Chartered Professional Accountant of Canada (CPA Canada)
August 2018 — December 2019
Acted as an ambassador for the CPA program, providing guidance to individuals interested in the program. Shared valuable information about the CPA designation, outlined the pathway to attaining it, and discussed various career opportunities available to program graduates, helping prospective candidates make informed decisions.
General Ambassador & Event Volunteer
TEDx SFU
August 2018 — November 2018
Served as both a General Ambassador and Event Staff Volunteer for a convention, performing a variety of tasks. As a General Ambassador for TEDxSFU: Uncharted, attended all event meetings to ensure responsibilities were met, promoted the event through online platforms and word-of-mouth, and supported event planning and management. As an Event Staff Volunteer, assisted with dress rehearsals, set up the venue, staffed the photo booth, served food and beverages, and provided general assistance to attendees, ensuring smooth event operations and a positive attendee experience.
Event Support
TEDx Vancouver
September 2018
Served as an Event Staff volunteer, handling event registrations, supervising designated sections, setting up reception and after-party areas, and providing general assistance to attendees. Ensured smooth event operations and a positive experience for all participants.
Event Production Assistant
City of Richmond
August 2018
Served as a volunteer on the VIP Reception Staff, responsible for setting up the designated area, organizing refreshments and bars, and offering general assistance to attendees. Ensured a high-quality experience for VIP guests by maintaining an organized and welcoming environment.
2019 Seawheeze Volunteer
Lululemon
August 2019
Contributed as a member of the Teardown Crew, by managing the teardown, packing, and cleanup processes following the marathon, which ensured a swift and efficient conclusion to the event. Assisted attendees as needed, enhancing their overall experience and supporting the smooth operation of post-event activities.
Passions
Powerlifting
Being a foodie (if you're in Vancouver, hit me up!)
Watching horror movies
Reading horror fiction
