Get to know me
Driven by a passion for creating transformative impact, I am a seasoned expert in association and member management, event planning, and marketing with a proven ability to deliver growth and engagement at every level. From building strong member communities to crafting innovative operational strategies, I bring a dynamic blend of creativity and analytical rigor to every project. Currently serving as Member Relations Manager at the Urban Development Institute (UDI), I lead initiatives that redefine member satisfaction, retention, and collaboration across British Columbia’s real estate development sector.
My expertise spans the full-cycle member and association management, innovative operational strategies, comprehensive marketing, and customer engagement solutions. I have successfully revitalized organizations and events, driving significant revenue growth, optimizing processes, and delivering high-impact marketing strategies that elevate brand visibility and engagement.
With a Master’s degree in Publishing from Simon Fraser University and a Bachelor’s degree in Accounting from the University of Surabaya, I blend technical precision with creative vision to deliver results that exceed expectations. Let’s connect to explore how I can help drive transformative success for your organization!
Professional Experience
Association Management & Administration
MPS Executive Suites
March 2021 — May 2022
Strengthened board and stakeholder relations by developing strategic communication plans, facilitating high-impact meetings, and acting as a key liaison, driving collaboration and advancing strategic initiatives.
Enhanced the membership experience by optimizing the application, renewal processes, and member services, leading to streamlined operations and increased member retention and satisfaction through proactive support.
Increased financial accuracy and transparency by overseeing budgeting, reporting, and cost analysis, effectively managing expenses and funding, and supporting strategic decision-making with detailed financial insights.
Elevated digital presence by managing social media, website, and digital publications, significantly enhancing online visibility and member interaction, and fostering a stronger digital presence.
Accounting Services Representative (Accounts Receivable)
INTACT Insurance Company (Vancouver, BC)
January 2020 — February 2021 (Permanent Full-Time)
Strengthened board and stakeholder relations by developing strategic communication plans, facilitating high-impact meetings, and acting as a key liaison, driving collaboration and advancing strategic initiatives.
Enhanced the membership experience by optimizing the application, renewal processes, and member services, leading to streamlined operations and increased member retention and satisfaction through proactive support.
Increased financial accuracy and transparency by overseeing budgeting, reporting, and cost analysis, effectively managing expenses and funding, and supporting strategic decision-making with detailed financial insights.
Elevated digital presence by managing social media, website, and digital publications, significantly enhancing online visibility and member interaction, and fostering a stronger digital presence.
Graphic Designer
Upwork | Self Employed (Vancouver BC | Indonesia)
August 2018 — December 2019 | January 2015 — August 2017 (Freelance)
Engaged with clients to understand their project goals and ideas - ensuring clear communication and alignment with their vision.
Designed a diverse range of materials including advertisements, artwork, logos, web pages, and printed materials - creating visually compelling and effective branding solutions.
Presented innovative ideas to clients for project execution - driving the realization of their concepts and enhancing project outcomes.
Revised design briefs to align with clients' budgets and specifications - adapting solutions to meet financial and project requirements while maintaining quality.
Sourced and collaborated with other creatives such as photographers, writers, and illustrators - leveraging their expertise to deliver comprehensive and polished final products.
Store Associate
The TJX Companies Inc. o/a HomeSense (Vancouver, BC)
August 2018 — December 2019 (Permanent Part-Time)
Unpacked, ticketed, categorized, and arranged merchandise on the store floor - ensuring optimal presentation and accessibility of products.
Managed returns and operated the register - streamlining transaction processes and maintaining efficient store operations.
Executed markdowns on merchandise - enhancing sales and inventory management.
Verified that generated revenue matched actual transactions - maintaining the financial integrity of the store and ensuring accurate accounting.
Delivered exceptional front-line customer service - enhancing the shopping experience and fostering customer satisfaction.
Editorial Intern
Canada Wide Media o/a BCBusiness Magazine (Vancouver, BC)
May 2018 — August 2018
Revamped BCBusiness Daily Newsletter to boost subscriptions and ad sales, leading to an increase in audience engagement and sales leads.
Contributed to the design of the BC Chamber of Commerce 2018 report, enhancing its visual appeal and its effectiveness in communicating key insights.
Accounting Consultant
Karmacon (Indonesia)
March 2017 — April 2017 (Permanent Full-Time)
Managed budgeting and analyzed financial reports - resulting in enhanced financial forecasting and optimized resource allocation.
Conducted financial report audits - ensuring accuracy and compliance, and identifying key discrepancies.
Performed basic bookkeeping tasks - supporting precise record-keeping and streamlining financial operations.
Design Intern
SMARCH Architecture Course (Indonesia)
May 2017 — July 2017
Planned, developed, and led the creation of a new website - significantly boosting brand awareness and enhancing user experience and engagement.
Launched and executed targeted social media marketing campaigns - dramatically increasing online visibility and driving substantial traffic to the new website.
Expanded the company's branding across business cards, brochures, and textbooks - ensuring a unified and impactful visual identity throughout all materials.
Supported the event & tradeshow manager in orchestrating successful workshops, retreats, and tradeshows - enhancing design, logistics, and marketing efforts for outstanding event outcomes.
Internship
Member Relations Manager
Urban Development Institute(Vancouver, BC)
January 2025 — Present (Permanent Full-Time)
Drive member satisfaction, engagement, and retention by acting as the primary point of contact for UDI’s diverse membership base, ensuring timely support and personalized service for over 1,000 members across residential, commercial, and industrial development sectors.
Spearhead strategies to enhance membership value, including streamlining processes, improving CRM database efficiency, and launching data-driven initiatives that support retention and growth.
Collaborate with the events and programming team to deliver high-impact networking opportunities, educational seminars, and member-focused events, strengthening industry connections and reinforcing UDI’s role as a thought leader.
Analyze membership metrics to identify trends and actionable insights, delivering regular reports and recommending innovative engagement strategies.
Partner with the Director of Professional Development to identify sponsorship opportunities, securing funding for initiatives that advance industry education and advocacy.
Ensure seamless coordination between internal teams for membership inquiries and event logistics, enhancing operational efficiency and member experience.
Marketing Lead & Association Management
MPS Executive Suites (Vancouver, BC)
June 2022 — December 2024 (Permanent Full-Time)
Founded and single-handedly managed the company's marketing department with a $0 budget, orchestrating end-to-end marketing strategies, including service launches that boosted sales, increased brand awareness, and enhanced customer satisfaction.
Developed and introduced 4 new product offerings through comprehensive market research and competitive analysis, resulting in increased revenue and the discovery of new customer segments.
Increased social media presence by 400% in two years through strategic management and multichannel campaigns, enhancing customer engagement and public relations by effectively managing content and interactions across platforms.
Revitalized company branding by redesigning the website, social media, and promotional materials to align with business objectives, delivering high-impact visual content that enhanced brand consistency and significantly increased engagement.
Transformed operational efficiency by automating manual processes for internal and client operations, achieving a 40% reduction in processing time by utilizing cutting-edge technologies and implementing updated systems.
Revitalized a provincial-level conference by leading a comprehensive overhaul, doubling revenue, and setting a five-year profit record. Maximized event impact by organizing high-profile workshops, seminars, and networking events, managing vendor partnerships, and introducing cutting-edge technologies such as a streamlined registration platform, enhanced hybrid-event capabilities, and paperless proceedings via a conference app, significantly boosting engagement and satisfaction among attendees, sponsors, and exhibitors.
Developed and implemented a new membership system that simplified the application process and improved user engagement, achieving a 90% increase in membership retention and enhancing overall membership management.
Continued executing duties from the previous role below.
Education
Master of Publishing
Simon Fraser University (Vancouver, BC)
2017 — 2019
Bachelor of Accounting
University of Surabaya (Indonesia)
2013 — 2017
Languages
English Fluent
Bahasa Indonesia Fluent (Native)
Malay Professional Working Proficiency
Theses
Engaging Online: Case Study and Redesigning of BCBusiness Newsletter
Simon Fraser University (Vancouver, BC)
Graduate Program Thesis
Operational CRM Implementation within Revenue Cycle to Increase Customer Satisfaction at SMARCH Architecture Course in Surabaya
University of Surabaya (Indonesia)
Undergraduate Program Thesis
Publications
Courses
Digital Marketing Bootcamp
Alacrity Canada
Financial Accounting for Small Business
Karmacon (Indonesia)
Volunteer Experience
General Ambassador
Chartered Professional Accountant of Canada (CPA Canada)
August 2018 — December 2019
Acted as an ambassador for the CPA program, providing guidance to individuals interested in the program. Shared valuable information about the CPA designation, outlined the pathway to attaining it, and discussed various career opportunities available to program graduates, helping prospective candidates make informed decisions.
General Ambassador & Event Volunteer
TEDx SFU
August 2018 — November 2018
Served as both a General Ambassador and Event Staff Volunteer for a convention, performing a variety of tasks. As a General Ambassador for TEDxSFU: Uncharted, attended all event meetings to ensure responsibilities were met, promoted the event through online platforms and word-of-mouth, and supported event planning and management. As an Event Staff Volunteer, assisted with dress rehearsals, set up the venue, staffed the photo booth, served food and beverages, and provided general assistance to attendees, ensuring smooth event operations and a positive attendee experience.
Event Support
TEDx Vancouver
September 2018
Served as an Event Staff volunteer, handling event registrations, supervising designated sections, setting up reception and after-party areas, and providing general assistance to attendees. Ensured smooth event operations and a positive experience for all participants.
Event Production Assistant
City of Richmond
August 2018
Served as a volunteer on the VIP Reception Staff, responsible for setting up the designated area, organizing refreshments and bars, and offering general assistance to attendees. Ensured a high-quality experience for VIP guests by maintaining an organized and welcoming environment.
2019 Seawheeze Volunteer
Lululemon
August 2019
Contributed as a member of the Teardown Crew, by managing the teardown, packing, and cleanup processes following the marathon, which ensured a swift and efficient conclusion to the event. Assisted attendees as needed, enhancing their overall experience and supporting the smooth operation of post-event activities.
Passions
Powerlifting
Being a foodie (if you're in Vancouver, hit me up!)
Watching horror movies