Nice to meet you. My name is Aleena Deandra.
Currently leading transformative member, event and association management strategies, while driving impactful marketing initiatives and enhancing visual communication through expert graphic design.
Get to know me
Driven by a passion for creating transformative impact, I am a seasoned expert in association and member management, event planning, and marketing with a proven ability to deliver growth and engagement at every level. From building strong member communities to crafting innovative operational strategies, I bring a dynamic blend of creativity and analytical rigor to every project.
Currently serving as Manager, Membership & Engagement at Nurses and Nurse Practitioners of British Columbia, I steward the membership function by leading strategy, systems, partnerships, and programs that enhance experience, deepen engagement, and sustain a strong community across British Columbia’s diverse nursing professions.
My expertise spans the full-cycle member and association management, innovative operational strategies, comprehensive marketing, and customer engagement solutions. I have successfully revitalized membership and programming through strategic innovation, driving revenue growth, optimizing operations, and delivering high-impact marketing initiatives that expanded visibility and engagement.
With a Master’s degree in Publishing from Simon Fraser University and a Bachelor’s degree in Accounting from the University of Surabaya, I blend technical precision with creative vision to deliver results that exceed expectations. Let’s connect to explore how I can help drive transformative success for your organization.
Professional Experience
Manager, Membership & Engagement
Nurses and Nurse Practitioner of British Columbia (Vancouver, BC)
March 2026 — Present (Permanent Full-Time)
Lead province-wide membership strategy serving 25,000+ nurses across multiple designations, driving recruitment, engagement, and retention.
Own the member value ecosystem, cultivating partnerships and sponsors that expand benefits, elevate experience, and strengthen organizational impact.
Direct the annual renewal campaign, leveraging segmentation and targeted outreach to achieve 100% retention and participation.
Oversee CRM governance and lifecycle operations, improving data integrity, reporting accuracy, and service delivery across onboarding and renewals.
Provide strategic direction for flagship engagement programs, including the Nursing Awards Gala, ensuring alignment with organizational goals and member impact.
Translate member and market insights into actionable recommendations that inform strategic and operational planning.
Manage portfolio budgeting and financial administration for membership and engagement initiatives.
Co-Founder & Clinic Director
Kilos Strength + Rehab (Vancouver, BC)
November 2024 — Present (Self-Employed)
Partnering with Registered Massage Therapist (RMT) to help athletes and active individuals to move with precision, recover faster, and perform at their highest potential. By addressing key areas like strength, mobility, and injury prevention, we help our clients build a solid foundation for long-term health and peak performance - whether they're competing in sports or pursuing their everyday goals.
WHERE I EXCEL
Marketing & Social Media
Expertise in developing and implementing strategic marketing and social media plans to enhance brand visibility and drive growth.
Membership, Association
& Event Management
Skilled in managing memberships, streamlining association operations, and delivering impactful events to enhance engagement and build long lasting impact.
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Graphic Design & Branding
Proficient in creating designs and visual content that build and enhance brand identity and awareness.
Some tools I use to deliver results
I am also quick to adapt and excel with new software and technologies
Hear how I can make an impact
Jessica Gares
Former Director of Communications (BC Chamber of Commerce)
We worked with Aleena for several design projects for the BC Chamber and were blown away by her creativity, attention to detail and her ability to deliver quickly. She was also collaborative and a pleasure to work with. We look forward to working with her again!
Jasleen Sahota
Equipment Underwriter (Coast Capital Savings)
Aleena is an extremely hardworking individual with a strong work ethic. She works diligently and streamlined many processes during our time working together. She was constantly relied upon to juggle multiple tasks/deadlines as she was able to complete them all in an efficient and timely manner. It was a pleasure working with Aleena!
Nathan Caddell
Editor In Chief (Georgia Straight)
Aleena is extremely hard-working and able to take on any assignment. Her design abilities are very strong and her diverse skillset means she's an asset to any office.
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